Reaching and engaging teenagers is big business. Brands keep up with these early adopters to stay relevant. It’s tough, especially on social media. Generation Z are leaving school or university and looking for a job. And embracing a new social media platform, TikTok.
Considering the rise and rise of TikTok over 2019 and it's popularity amongst Gen Z, I teamed up with the good people at Fanbytes (a Gen Z influencer marketing agency) to talk about the platform and how it was being used in the lead up to, and during, National Apprenticeship Week. We wrote this article for Undercover Recruiter.