In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications.
With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot.
It was great to take some time out with Mark. Here's what we cover:
What was your first RAD Awards experience? [featuring Alan Partridge]
How award-winning work has evolved over the last decade.
What does best in class look like in a new decade kick-started by crisis?
Mark's best in class checklist for your next recruitment comms meeting.
Let's get on with the chat.
You can listen to the episode here:
Thanks for listening.
Host of the Employer Content Marketing Pod
Social Media & Content Marketing Strategist at www.lch.social