Episode 20: What will best in class recruitment comms look like this decade? with Mark Horley

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications.

With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot.

It was great to take some time out with Mark. Here's what we cover:

  • What was your first RAD Awards experience? [featuring Alan Partridge]

  • How award-winning work has evolved over the last decade.

  • What does best in class look like in a new decade kick-started by crisis?

  • Mark's best in class checklist for your next recruitment comms meeting.

Let's get on with the chat. 

You can listen to the episode here:

Apple Podcasts


Anchor.fom and other podcast platforms here.

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Social Media & Content Marketing Strategist at

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