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e26: Employer branding during a pandemic and a rebrand + content opportunities in 2021


In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC.

Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents.

Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement.

We chat about what it's like managing an employer brand during a pandemic and also during a global rebrand from GVC to Entain. We talk about how they ensure they live the employer brand through actions, not just marketing messages. And we look at what content plans are in-store at Entain in 2021.

Rich has been busy in the 12+ months he's been at Entain. Amongst all of the content he and the team have produced, what puts a smile on Rich's face? It's this video that shows what the people of Entain did during the pandemic.


You can listen to the episode on various podcast players via here.

Thanks for listening.

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod www.lch.social



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