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E23 of the Employer Content Marketing Pod: Is Employer Branding too slow for today?



In this episode, I chat with Angela Siddall, Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam.

Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™. 

So pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding. 

Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today?

Given the speed of the tech industry,  the answer was "yes, it certainly can be". 

My chat with Ange talks about her role at Veeam, how they approach business, and if organisations need to take a more agile and iterative approach to employer branding. Get your employer branding work out of the sandbox and into the real world quickly and create content at pace. And don't be afraid to try something new. 

What do you think?


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Thanks for listening. 

Host of the Employer Content Marketing Pod Chris Le'cand-Harwood

Social Media & Content Marketing Strategist

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