I AM NOW THE CONTENT MARKETING POD LTD
When the competition for attention is fierce, brands need to provide meaningful experiences to the people they want to attract. Selling the product, course or job isn't enough.
Hi. I am Chris. Son of an ad man, I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds.
Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing.
I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations.
I am perfectly placed to help talent attraction and university marketing teams engage their target audiences in a meaningful way.
Expertise founded on 19 years in the agency world (including 10 years in social media and content marketing).
Insight, Strategy & Training
If you need a strategic head to help direct your social media and content marketing delivery or just some training for your teams then I'm here.
Typical outputs: Auditing & Recommendations, Platform Workshops, Content Planning Workshops, Social & Content Playbooks, Hot Desk Consulting, Presentations, RFPs and Pitches.
Ideation & Planning
If you want to ensure social media is at the core of your campaigning I can spend time with your social media and creative teams.
Typical outputs: Social Media Creative Sessions, Campaign Content Strategy, Content Planning.
If you're looking to set up or restructure your team so they are social media ready then I can help.
Typical outputs: Talent Identification, Systems Advice, Team Structure, Team Leadership.
EMPLOYER CONTENT MARKETING PODCAST
85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity (Gallup's State of the Global Workforce).
Attracting the right talent is the #1 challenge facing organizations. What's the answer? Content marketing.
Get the Employer Content Marketing Drop
To save you time, I will curate news, opinion and content inspiration and send them to your inbox. The Employer Marketing Drop will also include the latest episodes from my podcast.
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